Italian brand Gucci is a top player in the fashion industry, however last year September; it launched Gucci Beauty, a newly revamped line that started with fragrances.
Gucci’s first foray into beauty dates back to November 2014, when the high end label dropped a collection of 200 lip, face and eye products under a partnership with Procter & Gamble. But when the P&G sold the entirety of its beauty portfolio in 2016, the brand halted its expansion within the space.
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The brand just launched a massive collection of 58 new lipsticks under the House’s creative director, Alessandro Michele. According to a release from the brand, Michele believes that makeup “should not mask but rather exalt flaws” and it’s those perceived flaws that have everyone commenting.
There are three finishes in the collection: 36 shades of Rouge à Lèvres Satins (a satin finish), 18 colors of Rouge à Lèvres Voile (a sheer finish) and four hues of Baume à Lèvres (a lip balm with a translucent finish). Each is named after an iconic Hollywood movie or character, such as Jean Harlow, Maureen O’Hara and Bette Davis. The lipstick packaging was inspired by vintage makeup and features Gucci motifs.