This year’s London Fashion Week, organised by the British Fashion Council, will be fully digital in the midst of the Covid-19 pandemic. The event, expected to take place between June 12 and 14 ,2020, will online be online as organisers adjust to the new restrictions implemented by the UK government.
The event will be fully virtual instead of physical shows, with contents such as interviews, podcasts, and digital showrooms rolling out at www.londonfashionweek.co.uk .
This is the first time that London Fashion Week (LFW) has been digital in nearly 40 years. and will also feature women’s wear, men’s wear, and gender-neutral fashion labels together.
According to Caroline Rush, chief executive of the British Fashion Council, “It is essential to look at the future and the opportunity to change, collaborate and innovate,”.
“The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and product that you value, respect, cherish.
“By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.”
Rush continued by explaining that the new format will allow designers to share their stories and collections with a wider global community.
“We hope that as well as personal perspectives on this difficult time, there will be an inspiration in bucketloads,” Rush added. “It is what British fashion is known for.”