Paris Hilton is the face of the spring 2021 campaign for the French fashion house. For the campaign, the 40-year-old DJ and Hilton heiress transformed into a modern-day version of a 1950s socialite, known for their draped dresses, ballerina pumps and jewelled sunglasses.
Announcing the news on Instagram, the French fashion house wrote: “Inspired by the 1950’s portraits of New York City’s society women, then referred to as ‘swans’, this campaign interprets the modern-day swan – the influencer.”
In the post by Lanvin’s creative director Bruno Sialelli, the brand explained why Paris Hilton was selected for the campaign.
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The statement said: “Paris Hilton introduced a new paradigm focusing on the spontaneous way of communicating which shaped and motivated new generations, reinforced by social networks and mainstream media. We wanted to show the world how far she has come in the industry that she created. We stripped back the styling and allowed her natural beauty to shine through.’
The campaign comes after the release of Paris Hilton’s documentary This is Paris in September last year, as well as a podcast of the same name that debuted in February this year.
Paris Hilton shot to fame in the early 2000s when she and fellow socialite Nicole Richie co-starred in their own TV show, The Simple Life.
Photo Credit: www.lanvin.com